The Complete Sun Tzu for Business Success: Use the Classic Rules of The Art of War to Win the Battle for Customers and Conquer the Competition With the help of Gerald and Steven Michaelson, two of the greatest experts in applying Sun Tzu to today's business climate, you'll learn how to use ancient wisdom to manage your workforce, execute your policies, and find success in both bus
| TITLE | : | The Complete Sun Tzu for Business Success: Use the Classic Rules of The Art of War to Win the Battle for Customers and Conquer the Competition |
| AUTHOR | : | |
| RATING | : | 4.78 (267 Votes) |
| ASIN | : | 1440528802 |
| FORMAT TYPE | : | Hardcover |
| NUMBER of PAGES | : | 448 Pages |
| PUBLISH DATE | : | 2011-10-15 |
| GENRE | : |
Business today is war. As you and your company fight your way back from the recession, you need to take the high ground and make a stand. You need to know how to recapture customers, boost your profit margins, rally your workforce, and identify the competition's weakness to gain an advantage.More than twenty-five centuries ago, the brilliant Chinese military theorist Sun Tzu explained how to accomplish these things. True, he was talking about warfare. But as you'll see in this comprehensive survey, his strategies apply equally well to today's business scene.With the help of Gerald and Steven Michaelson, two of the greatest experts in applying Sun Tzu to today's business climate, you'll learn how to use ancient wisdom to manage your workforce, execute your policies, and find success in both business and your personal life.Use this book to map a battle plan for victory!
EDITORIAL :
About the AuthorGerald A. Michaelson lectured on Sun Tzu in China at the invitation of the Chinese government. He traveled extensively throughout Asia as a management coach and delivered workshops on five continents.
Steven Michaelson is president of FreshDirect, the fast-growing New York-area online retailer. Michaelson's thirty-year career includes marketing, merchandising, sales, and other leadership roles.
REVIEW :
Irigoyen-Rascón and his editor Dr. I should also mention the splendid book cover design, both front and back are eye-catching. Zakheim advances the oft-repeated charge that the "rush to war with Iraq" detracted from the reconstruction of Afghanistan. That was good. all the DVDs are included in the basic price (which is a VERY good price considering the very high quality of this product).Unlike other similar books, you don't have to kill yourself to buy the audio examples as 'extras', which is a waste of time. Deep in all of us, wonder and wander lies, thank you Amie and Jolie for putting it to inspiring word coupled with beautiful pictures. We have a big Halloween costume party every year, and I've been many times frustrated with the quality and styling of synthetic commerical wigs available for any specific period.
To that end, the part of this book that is most intere
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